In 2012, Bacardi will celebrate their 150th birthday and by the looks of things, everyone’s invited.

When Don Facundo Bacardí Massó purchased a small distillery in Santiago de Cuba on the 4th February 1862, little did he realise that he would be laying the foundations for a business that would go on to become the world’s largest privately-owned spirits company and that Bacardi would one day be the number one selling rum in the world and that it would be sold in over 150 countries worldwide, having won over 400 awards in its lifetime.

Bacardi quickly become known for its quality rum and would go on to be appointed the “Purveyors to the Royal Spanish Household”, as well as being used as the base spirit in both the original Daiquiri and Cuba Libre. It is even named in the first known recorded recipe of the centuries old Cuban Mojito. Even the American Prohibition of the early 20th century couldn’t rain on Bacardi’s parade, when instead of simply shutting up shop and calling it a day for their American interests, they simply invited those alcohol deprived Americans to fiesta in the Caribbean. Rather than hindering Bacardi’s fortunes, Prohibition actually improved them along with a number of other companies such as the airline who for a while promoted their flights with the slogan “Fly to Cuba and Bathe in BACARDI rum.”

While there have been many positives over the years there’s also been the odd bump in the road. The biggest of these was the confiscation of Bacardi’s Cuban interests in 1960. Fortunately for the Bacardi family, they had already long since opened additional distilleries and production facilities in Mexico and Puerto Rico. Fortunately for Bacardi it was a decision taken over 20 years earlier that would ensure the company’s survival beyond their forced departure from Cuba.

Despite this, Bacardi is very proud of its Cuban heritage, as well as its importance and impact on the rum industry and the somewhat impressive numbers that they’ve stacked up over the years. And proving that statistics don’t always have to be boring, take a look at the following quirky Bacardi “Fun Facts” video.

So here we are in 2012 and Bacardi is ready to celebrate 150 years of “bringing people together” and who better to throw a party than someone who’s been helping others do it for 150 years. Throughout the year, Bacardi will host one-of-a-kind birthday parties, launch special promotions featuring 100 years of ground-breaking advertising, introduce a $2,000 limited-edition decanter of rare BACARDI rum, offer travel retail exclusives and commemorative gifts, and much more for consumers to come together and share in the excitement.

Highlights of the year will include:

• Celebrate with BACARDI® at exclusive parties around the world in Berlin, Miami, London, Indianapolis, Madrid, Shanghai, Sao Paulo and cities in between bringing people together to create lasting memories
• Global Cocktail Competition: BACARDI will shake things up this year with a special edition of its Legacy Cocktail Competition, drawing mixologists from more than 25 countries to the finals in Puerto Rico on February 20.
• Enjoy the rare $2,000 Ron BACARDÍ de Maestros de Ron, Vintage, MMXII®. Created especially for the 150th anniversary, it is a blend of the finest rums laid to rest in oak barrels over the last 20 years and finished in 60-year old Cognac barrels, this vintage blend is presented in a hand-blown 500ml crystal decanter housed in a leather case.
• Birthday Cruise: Celebrity Cruises® will mark the occasion with a February 4 party aboard the Celebrity Summit® as it departs from San Juan, Puerto Rico.
• Join the party: Host your own with BACARDI party packs and share the fun on Facebook
• Win BACARDI–branded apparel in social media promotions
• Tour with National Geographic Channel where tradition and technology create BACARDI rum on “Ultimate Factories”

For more details on what’s happening and how you can celebrate Bacardi’s 150th Birthday, keep an eye on www.facebook.com/BACARDI and www.BacardiLimited.com/150.

All that remain for me to say is Happy 150th Birthday Bacardi. Here’s to the next 150 – Salute…

A little bit late I know, but they do say it’s fashionable to be late to the party, so in that spirit, here’s to a fantastic 2012 and let’s hope it continues to bring good fortune to fine rums and everyone who enjoys the pirate spirit.

From what I saw and heard last year, the Rum category had a great year, with more brand awareness, the introduction of many great new rums to the UK (including but not limited to:  Banks 5 Island Rum; Chairman’s Reserve The Forgotten Casks; Plantation Guatemala Gran Añejo; Plantation Single Cask Limited Edition Rums; Ron de Jeremy and St Lucia Distilleries 1931) and a continued rise in the number of rum clubs and rum tastings. Although I have no statistics to back up the aforementioned claims, I would say that the sheer number of people attending RumFest 2011 could be taken as testament enough proof, as it was certainly busier than the year before, as I have been led to believe it has been each year before it.

2011 was also an interesting year for me, with my first true explorations of the appreciation of this much misunderstood category of spirit. Not only did I gain more knowledge about the history of rum, the Caribbean and the impact that sugar cane production had on the world at large, but in attending the shows, tastings and rum clubs I had the pleasure of making new friends and meeting lots of interesting and fun people. I can only hope that 2012 allows me to continue expanding my knowledge and allowing me to share it with you, my readers.

At the very least I know that with 2012 being the 150th anniversary of Bacardi, that there should be plenty of opportunity to learn more about one of the most influential brands of Rum. The 4th February will see Bacardi celebrating 150 years since Don Facundo Bacardí Massó purchased a small distillery and the rest as they say is history. As such Bacardi have just announced a series of exclusive worldwide birthday parties and innovations, including the opportunity win BACARDI–branded apparel in social media promotions, a tie-in with National Geographic Channel’s “Ultimate Factories” and a number of new and commemorative products including the $2000 crystal decanter Ron BACARDÍ de Maestros de Ron, Vintage, MMXII^®. As it’s fair to say that most people I know don’t have a spare $2000 to spend on what is likely to be an excellent bottle of rum, maybe I’ll see if I can persuade Floridita‘s Richard Woods and Bacardi’s UK Ambassador Shervene Shahbazkhani to put a bottle in for a future Rare Rum Club. Somehow I doubt it, but with nothing ventured, nothing gained, what have I got to lose…

Talking of London’s Rum Clubs, Trailer Happiness kicked of the New Year with the London Rum Club playing host to Banks Rum on the 9th January. More details will be in a soon to be released post, but suffice to say the night was a great success and if the rest of this year’s London Rum Clubs are anything like this one, then it should be a great year to come. Floridita’s Rare Rum Club has also announced its first event of the year, which is due to take place on the 23rd February, although no specific rum has been stated, it should be an evening well worth the visit. And working on the principle that three’s a charm, even Cottons Rhum Shack has thrown its stirrer into the mix, announcing their intention of adding a Cottons new Rum Club to their 2012 agenda.

This weekend has also seen the start of Selfridges Rum Week, in their London store, following in the footsteps of similar events in their Birmingham and Manchester stores, thios past week gone. Offering shoppers the chance to “Get warm in the winter with Rum at Selfridges London”, every day sees a series of tasting workshops in the ground floor Wine Shop. Please see the Selfridges website for further details.

Also kicking off this week is the first of a number of Master Classes at The Grosvenor Hotel’s Réunion Bar. First up will be Santa Teresa’s brand ambassador Jim Wrigley who will be taking guests through a discovery of rum and chocolate. A week later, Stefanie Holt and Paul McFadyen, the respective brand ambassadors for El Dorado and Plantation Rum’s will combine forces to combat seafaring ne’er do wells to talk about their great rums. While there are currently no further Rum Master Classes lined up at the moment, this is a great start and may be an indication of a bar for rum lovers to keep an unpatched eye on.

Lastly, a few dates for the calendar as this year sees the return of many of the Drink / Rum shows of 2011:

• April 3rd – Boutique Bar Show – Manchester
• April 16th – 22nd – Rum Renaissance – Miami, US
• July 3rd – 4th – Imbibe Live – London
• July 6th – 7th – The Drinks Show Live – London
• September 18th – 19th – Boutique Bar Show – London
• October – London Cocktail Week – London
• October 13th – 14th – RumFest – London
• October 23rd – Boutique Bar Show – Glasgow

(While every effort has been made to confirm these dates, please check on the respective websites for confirmation before making any sort of booking relating to the event.)

All in all, I think 2012 is shaping up to be a great year, now let’s just see if I can also pull my finger out and get on with all those rum reviews that I keep promising myself that I’ll write, as well as playing catch up with a couple of the round-ups from last year. I’d also like to take this opportunity to thank everyone who’s helped me out in the past year but also to you, the readers who keep coming back and have given me such positive feedback.

Here’s to a great 2012 – Salute!