Imbibe Live is the intelligent, annual exhibition for anyone who buys or serves drinks within the licensed trade and is keen to improve their drinks offering and knowledge.

Launched onto the drinks scene less than 2 years ago, Imbibe Live has firmly established itself as the must-attend drinks exhibition for the premium on-trade. Imbibe Live 2011 welcomed more than 7,000 top on-trade buyers from around the UK. Visitors were introduced to 1,000+ drinks brands and attended more than 40 different tastings, demonstrations & seminars.

Imbibe Live 2012 will return on 3rd & 4th July at a new venue, Olympia. If you missed the show this year then don’t miss out on 2012, and the opportunity to visit a dynamic and engaging exhibition, full of inspirational ideas, invaluable networking opportunities, and an unrivalled tasting and education programme.