Imbibe Live is the intelligent, annual exhibition for anyone who sources, buys or serves drinks in the licensed on-trade and is keen to improve their offering and knowledge.

This is the one and only event that focuses on the entire world of on-trade specific drinks: from wines, beers and spirits, to cocktails, soft drinks, mixers, tea, coffee, waters and other associated products.

Launched in 2010, Imbibe Live has now firmly established itself as the must-attend exhibition for the premium on-trade. Imbibe Live 2012 welcomed nearly 8,000 top on-trade buyers, managers, owners and key pourers from around the UK. Visitors were introduced to 1,000+ drinks brands and attended nearly 50 different tastings, demonstrations and seminars.

Imbibe Live 2013 will return on 2nd & 3rd July at Olympia. Don’t miss the opportunity to visit an interactive, dynamic exhibition, full of inspirational ideas, invaluable networking opportunities, and an unrivalled tasting and education programme.