Three-day Ron Montero Festival launches on tropical coast of Granada, Spain.

Purveyors of premium rum celebrate rum culture with interactive tours, mixology classes, live music, parties and more at the Ron Montero Festival held on the 6th, 7th & 8th June 2014 in Motril, Granada

Launched by Ron Montero, Europe’s last remaining rum distillery and taking place in the Andalusian city of Motril, Ron Montero Festival is the ultimate experience for rum lovers.

Ron Montero has carefully curated a series of interactive Food and Cocktail Trails for festival-goers to explore the local cuisine. Using the official Ron Montero Festival App, rum lovers will be able to win points on a virtual passport as they embark on Tapas, Night or Sweet routes through the city and stop off at local foodie hotspots as well as amateur mixology workshops. The more points amassed the more chance of winning prizes.

Celebrating every aspect of the spirit, the Ron Montero festival will provide revellers with performances by The Monderos who tell tales of the rum harvests, live music around the city, an exhibition of giant 50th anniversary Ron Montero bottles, painting contests and cinema screenings as well as rum-inspired poetry and literature.

The sub-tropical climate has for centuries provided the perfect conditions for growing sugar cane and the festival will offer guests a voyage of discovery as Motril opens the doors to its rich rum lineage. Afiacionados will see the rum-making process first hand and even taste the sugarcane as they are taken on guided tours that roam through the Pre-Industrial Sugar Cane Museum, La Zafra sugarcane farm, Motril History Museum, the Interpretation Centre of Sugar Cane and of course the famous Ron Montero Distillery.

The Ron Montero Festival was launched by Ron Montero, a legendary authority on premium rum who last year celebrated their 50th anniversary and entered the UK market through Amathus Drinks. The distillery was founded in 1963 by Francisco Montero and as the only European rum distillery open to the public, Ron Montero is dedicated to educating and celebrating the rich rum heritage of the Tropical Coast of Granada and supporting tourism in the region.

Tickets start at €10 and are available at www.ticketea.com/festivalronmonterodemotril.

The menus from the Food and Cocktail Trail are €25 and the Tapas are €9. A variety of accommodation is available throughout the city for various budgets. For example, a standard room at the Hotel Salobreña is less than €50 per night.

Further information, including the Festival Programme can be found on the Ron Montero Festival Page

GLOBAL RUM AMBASSADOR IAN BURRELL LAUNCHES THE INAUGURAL THE RUM EXPERIENCE UNIVERSITY
ANDALUSIA, SPAIN

A DIPLOMA COURSE OFFERING INDUSTRY PROFESSIONALS AND RUM ENTHUSIASTS
AN EXTENSIVE AND IMMERSIVE STUDY OF RUM
16th-20th September 2013
www.rum-uni.com

Opening its doors this September for the first time, The Rum Experience University is designed for anyone looking to expand their core knowledge of the world of rum, whether they are bartenders, rum brand ambassadors, journalists, industry specialists or simply keen rum enthusiasts. The intensive five day course will cover everything rum related, taking guests through production methods, the history of rum, rum blending, distilling and cocktail making like never before. Offering a well rounded package, the university will also look at public speaking and how to prepare and execute a rum presentation, not to mention exclusive talks with leading worldwide industry experts. Speakers include Global Rum Ambassador Ian Burrell, Master Distiller and ambassador of all rums, Richard Seale from Four Square Distillery in Barbados, World Tiki Authorative Jeff “Beachbum” Berry, food scientist Bernard Lahouse, cocktail historians and authors Anastasia Miller and Jared Brown, International Rum Ambassador David Cordoba, NLP Master Practitioner Don Smith. More exciting names to come.

The Rum Experience University course will be an immersive and intense experience. Taking place at the Best Western Hotel in Salobrena, guests will be treated to panoramic views of the Mediterranean sea, overlooking golden beaches within the stunning Spanish weather. This sub-tropical climate has provided for centuries the perfect conditions for growing sugar cane and daily excursions will take guests to various locations to explore the culture, history and making of rum. Afternoon trips will include journeys to local sugar cane fields, the Pre-Industrial Sugar Cane Museum, which was built on the ruins of an ancient sugar cane factory and features Europe’s oldest sugar mill and a myriad of exhibitions and there will also be a visit to the famous Rum Montero Distillery. The distillery was founded in 1963 by Francisco Montero and as the only European rum distillery open to the public, students will get to see first hand how rum is made.

Founder Ian Burrell is the Global Rum Ambassador and Founder of UK RumFest and The Rum Experience. As the leading name in rum, Ian has used his in-depth knowledge and passion for the rum category to raise awareness of rum by educating and promoting rum culture throughout the world. Ian’s vision is to create a stand alone qualification that has the experience at the heart of the programme:”There has never ever been an official course to become a spirits ambassador, let alone a rum ambassador. Too many brand ambassadors are thrown in the deep end and expected to promote categories and brands based on a PowerPoint presentation but without ever having visited the distillery or maturation warehouses where their products are made. We are seeking to empower our students with knowledge, and the tools to use that knowledge”.

Limited places on The Rum Experience University are now available from £899 providing a comprehensive course of study and an industry recognised Rum diploma. Each place is inclusive of Bed, breakfast, lunch and dinner at The Rum University Hotel, 5 days of expert masterclasses & seminars, 5 afternoon rum excursions, Rum Experience University book, Rum diploma – merit or distinction. Flights and transfer to hotel are not included. For more information and how to purchase tickets visit The Rum Experience University website.