COINCIDING WITH THE WORLDS LARGEST RUM FESTIVAL, BOUTIQUE RUMFEST RETURNS TO
CELEBRATE THE RUM INDUSTRY’S EMERGING TALENT IN A SPECIAL TRADE ONLY EVENT
Saturday 12th & Sunday 13th October 2013, London’s ExCeL

Rum’s popularity has soared in recent years, becoming the UKs fastest growing spirit and the drink of choice for millions across the globe. There has also been a large rise in smaller brands available on the market and Boutique RumFest offers a platform for emerging distillers who would not necessarily have the opportunity otherwise to showcase their new products. Brands appearing at this year’s event will benefit from exposure to key industry figures including wholesalers, buyers, distributors and importers, giving them an invaluable opportunity to develop and grow within the industry. Bringing rum’s finest together for one weekend, brands for this year include Real McCoy Rum, Santiago De Cuba, Westerhall Rum and many more. No other event within the UK and beyond offers such an unrivalled and valuable opportunity.

Likewise, attendees to this year’s intimate showcase will be given a real insight into these developing brands and will gain a unique understanding into the world of this burgeoning spirit. Attendees will have the opportunity to sample and taste some of the newest brands on the market.

Boutique RumFest is an invitation/registration ONLY event, if you are a member of the Trade or Press please apply for tickets via the RumFest registration form. Attendees to Boutique RumFest will also gain complimentary access to the general area at UK RumFest, The Rum Experience. Those who wish to gain access to the Connoisseurs’ Cove area will need to purchase tickets from the RumFest website.

Founder of the Boutique and UK RumFest and Global Rum Ambassador, Ian Burrell comments: “We are delighted to see the return of Boutique RumFest this year. UK RumFest is the ultimate celebration of all things rum and it’s so important that rising, independent brands are given the platform to showcase their talents and the recognition they clearly deserve. Boutique RumFest 2012 proved to be great stepping stone for small, emerging rum brands and we can’t wait to see even more join us in October.”

UK RumFest is presented by The Rum Experience and takes place on Saturday 12th & Sunday 13th October 2013 at London’s ExCeL Exhibition Centre. Standard tickets for this year’s RumFest are now on sale from 25 and includes access to the central zone featuring Rum Bars and selected Rum brands, the Tropical Food Market with live demo stage, seminar rooms and the Main Stage presentation area. The Connoisseurs’ Cove tickets are priced at 45 allowing an additional exclusive access to the most exquisite rum brands available at the moment where visitors are invited to take their journey of rum discovery to the next level. Weekend tickets are priced at 80 and include access to the Connoisseurs’ Cove. All tickets and more information are available from the UK RumFest website.

What better news to receive on a cold and dreary day in late spring: The UK RumFest dates have been announced and along with their shiny new website, you can now buy your tickets to the UK’s biggest homage to Rum. So for all you rum lovers out there, here’s the latest press release from The Rum Experience:

“Returning to the UK’s capital this October, the world famous UK RumFest will take place on Saturday 12 and Sunday 13 October 2013 and will offer visitors to London’s ExCeL Exhibition Centre the chance to embark on a voyage of rum discovery. Featuring a brand new two-tiered ticketing structure, the seventh annual UK RumFest will provide a tailor made experience catering for discerning connoisseurs and casual enthusiasts alike. This year’s UK RumFest will once again showcase over 400 of the rarest and most diverse rums from across the globe as well as feature intimate seminars hosted by industry aficionados, an extended Tropical Food Market with mouthwatering food from all over the world, plus live music and main stage presentations and holiday giveaways. UK RumFest continues to be THE premier event for educating and entertaining rum enthusiasts. Tickets are on sale now with standard tickets priced at £25 plus booking fee or premium tickets, which give access to the brand new Connoisseur Cove at £45 plus booking fee. All available from the brand new RumFest website which has also launched this week.

Rum’s popularity has soared in recent years, becoming the UK’s fastest growing spirit and the drink of choice for millions across the globe. Today, The Rum Experience, founders of the UK RumFest are thrilled to invite rum lovers to join them at the world’s largest celebration of rum culture, the seventh annual UK RumFest. After 2012’s sell out success, this year’s UK RumFest will feature a series of innovations to the programme, all of which are designed to deliver an excellent experience for UK RumFest visitors wanting to enjoy some rum-fuelled fun and entertainment. This year’s event will feature a mixture of rum bars, providing the opportunity to sample the best known brands on the market, either as a 1 centilitre free sample in exchange for a token or as a professionally mixed cocktail, alongside a series of stands from carefully selected rum brands.

Bringing together the industry’s top blenders, distillers and mixologists, visitors are invited on a journey of rum discovery with a vast array of masterclasses, talks and seminars available to all ticket holders. For those who have a passion for cocktail sampling, creating or spectating, worldclass mixologists will be showcasing their skills through cocktail battles and demonstrations. The Carnival atmosphere as always will be electric and will be heightened by a bill of live music that will reverberate throughout the weekend featuring a heady mix of reggae beats, samba rhythms and traditional souk dancers. There really is no other show quite like it.

TROPICAL FOOD MARKET
Taste buds will be tantalized at this year’s extended Tropical Food Market hosting an abundance of street food outlets on hand to help soak up the rum drenched day. Embracing cuisines from across the rum regions, where the sweet sugar cane grows in abundance, traders have been invited to bring their flavours from the Caribbean, South America and Africa. Generous samples will be available and for those enticed by the cuisine on offer will be able to purchase meals from each of the food outlets. For those interested in discovering more, celebrity TV Chef Hasan De Four will be hosting the live presentations on the Demo Kitchen Stage showcasing exclusive one-off masterclasses including rum & food pairing, cooking with rum and much more to be announced very soon.

CONNOISSEUR’S COVE
For the first time, UK RumFest introduces the brand new Connoisseur’s Cove area inviting the discerning drinker to an exclusive rum haven. Visitors can sip, savour and discover some of the rarest, most exquisite premium rums from across the globe. This exclusive area is perfectly designed to take the connoisseur on an extensive rum discovery, set away from the lively Carnival crowds and creating an incredible journey. Expect some very special rums of distinctions to sample whilst educating palates like never before.

Ian Burrell, Global Rum Ambassador and founder of The Rum Experience comments, “UK RumFest is the destination event for rum lovers and we promise two days that will take each and every visitor on a journey of rum discovery. With the brand new ticketing structure we aim to cater for the discerning drinker and the casual enthusiast creating a one-off experience for all. We look forward to seeing you in October!”

UK RumFest is presented by The Rum Experience and takes place on Saturday 12th & Sunday 13th October 2013 at London’s ExCeL Exhibition Centre. Standard tickets for this year’s RumFest are now on sale from £25 and includes access to central zone featuring Rum Bars and selected Rum brands, the Tropical Food Market, seminar rooms and the Main Stage presentation area. The Connoisseur’s Cove tickets priced at £45 allowing an additional exclusive access to the most exquisite rum brands available at the moment where visitors are invited to take their journey of rum discovery to the next level. Weekend tickets are priced at £80 and include access to the Connoisseur’s Cove.”

For those rum lovers who haven’t attended before, I can’t state enough how much you will want to attend this year’s UK RumFest. To see a little glimpse of last year’s UK RumFest please take a look at the RumFest 2012 picture gallery. You can also find additional images from both last year and the 2011 UK RumFest on the Rum@Charlosa RumFest Pinterest Board.

Please check back for more details as they become available, as well as an overview of what to expect for those who haven’t previously attended the UK RumFest.

This weekend (13th and 14th October 2012) sees the return of the UK RumFest and this year’s show has moved to new premises at the ExCel London Exhibition Centre in London’s Docklands. Promising to bring an “unrivalled combination of the rarest and most delicious rums from across the globe”, the show is back for it sixth successive year and will be continuing to mix rum, Caribbean food and a Carnival atmosphere of live music and exotic rhythms.

For anyone with at least a passing interest in Rum and Sugar Cane Spirits, this is the place to be with some of the biggest names in the business sharing the hall with the smaller and boutique rum brands, who may not be so instantly recognisable to the average consumer, but whose drinks often rival the big boys for quality and taste.

While some of these smaller brands will be out on the main floor, some of them will only be available at this year’s Boutique RumFest, which is a trade only show, taking place over both days of RumFest.

This year’s exhibitors at both the Boutique RumFest and the actual RumFest include: Angostura, Appleton Estate, Bacardi, Banks, Ron Barceló, Blackwell Rum, Ron Botran, Bristol Classic Rum, Ron Brugal, Chairman’s Reserve,  Cruzan, Doorly’s, Ron Diplomático, Don Papa, Don Q, Rhum Dzama, El Dorado, Flor de Caña, Green Island Rum, Gosling’s, Koko Kanu, Lamb’s, Ron Legendario, Mount Gay, Mount Gilboa, Old Grog, Pink Pigeon, Plantation, Pusser’s, Pyrat, Ron de Jeremy, R St Barth, Rum Fire, St Aubin, St Nicholas Abbey, Takamaka Bay, Toz,  Wray & Nephew, XM Royal and Ron Zacapa.

Alongside the exhibitor stands with their 400+ rums, visitors can also extend their knowledge in all things Rum related at the Rum University Room, where they can learn about the history of rum and rum cocktails with a number of seminars provided by master blenders, distillers and drinks experts.

In addition to the Rum University, you’ll also have the chance to find out what goes on behind the scenes at some of the country’s top Rum bars, with the Cocktail Academy. Bar tenders from bars such as London’s Trailer Happiness, Wax Jambu, Mahiki and Manchester’s The Liars Club, along with several others, will show visitors what makes them the best in world at making and creating Rum cocktails.

For further details, please look at the RumFest 2012 Master Classes page. These seminars and tastings have limited spaces and as such operate on a first come first serve basis, so please register at the main entrance of Rumfest.

 In addition to the rum tasting opportunities, the foodie’s paradise that is the Tropical Food Market is set to expand on its success of last year, showcasing the finest delicacies and cuisine from the Tropics. Highlights are set to include: chocolatier Paul Wayne Gregory and Global Rum Ambassador Ian Burrell, who together will launch a bespoke range of chocolates that have been crafted to perfectly compliment the unique flavours found in a number of carefully selected rum brands; Caymanas Rum Cake, which following last year’s RumFest has secured a deal to stock its products with one of the UKs leading supermarkets; as well as the opportunity to see celebrity chefs and presenters on the Angostura Bitters stage, who will be tasting, discovering and exploring rum beyond simply drinking it.

Alongside the food and drink enticing the senses, attendees will be able to feel the tropical spirit through the music and Carnival vibe of Mas Band: Bacchanalia.

Returning for another year of Soca and Samba music,  Bacchanalia will be bringing the Carnival spirit to a possibly cold and dreary London with uplifting dancing and stunning costumes.

Tickets are available in advance online at £25 for the Saturday, £20 for the Sunday or for a weekend pass at £40 per person. For your money you will receive: Access to the world’s biggest Rum Festival from 12pm to 5pm; with over 400 rums to sample; 5 Rum sampling vouchers; Live musical entertainment, cocktail master-classes and demonstrations* and your exclusive goody bag with tasting glass and show guide. *subject to availability.

For those new to RumFest, the sampling voucher is the show’s currency and will need to be handed over for each sample. 1 voucher = 1 sample. Additional vouchers can be bought from the front desk for £1 each.

There’s also a limited number of VIP tickets for both days, priced at £40 for the Saturday and £35 for the Sunday, giving: access to the show from 11am – an hour before general admissions; fast track entry into the show; entry into the V.I.P  room, including 3 cocktail tokens; Rum Experience Rum Cake; a show goody bag, including 5 Rum sampling vouchers, tasting glass and show guide.

Those in the drinks trade can also attend The Boutique Rumfest, where you will have the chance to explore a range of new and boutique distillery rum. So make sure you register for the show and head down to the ExCel Exhibition Centre over the 13th and 14th October. Please remember that entry to the Boutique RumFest still requires a valid ticket to RumFest.

I know that I’m finishing with the same line as I did last year, but I think it so amply sums up my expectations for this year’s RumFest: So for more rum than any one man or woman could handle, live Caribbean music, great food and a totally tropical weekend, make sure you finish the London Cocktail Week by heading to the ExCel London Exhibition Centre for the UK RumFest, this 13th and 14th October 2012.

With less than a week to go, the UKRumFest 2011 promises to be bigger and better than ever. Back for its 5th year and with over 400 rums to see and sample, RumFest is the biggest rum festival on the UK drinks scene, if not the world. In the words of the Global Rum Ambassador and founder of the UK RumFest, Ian Burrell, it’s “Probably the greatest rum festival and selection of rum, rhums & rons under one roof..”

Organised by The Rum Experience, ‘UK RumFest is an international celebration of rum & cane spirit’. Headed by Ian Burrell, The Rum Experience aims to promote rum & cane spirits in both the UK and around the world. And if the continued penetration of premium rum and Cachaça in the UK is anything to go by, I’d personally say that they’re succeeding in that aim.

Still misunderstood by many, rum and cachaça continue to enjoy a rise in popularity both in the trade and retail sectors and show’s like RumFest continue to promote the positive range and versatility of cane spirits.

So over the weekend of the 15th to 16th October 2011, between the hours of 12pm and 6pm, Kensington’s Olympia 2 will be transformed into a tropical island paradise. Along with the rum tastings; rum masterclasses; live cocktails demonstrations; live Caribbean music; competitions and the opportunity to be among the first to try new rums to the UK market, several new additions this year include a new Tropical Food Market, the Tiki Bar Tender of the Year competition, as well as the trade-only Boutique Rumfest.

This year’s exhibitors include: Angostura, Appleton Estate, Atlantico, Bacardi, Banks, Ron Barceló, Ron Botran, Bristol Classic Rum, Ron Brugal, Bundaberg, Captain Morgan, Chairman’s Reserve, Rhum Clement, Cruzan, Doorly’s, Ron Diplomático, Don Q, El Dorado, Flor de Caña, Germana Cachaça, Green Island Rum, Havana Club, La Mauny, Lamb’s, Leblon Cachaça, Koko Kanu, Mahiki, Mount Gay, Mount Gilboa, Myers’s, Pink Pigeon, Plantation, Pusser’s, Pyrat, Rhum J.M, Ron de Jeremy, Ron Santa Fe, St Barth, Rum Fire, Sailor Jerry, Santa Teresa, St Aubin, St Nicholas Abbey, Toz, Trois Rivieres, Wray & Nephew, XM Royal, Ypioca Cachaça and Ron Zacapa. This isn’t an exhaustive list and I’d certainly expect to see many other brands on show between the Boutique RumFest and RumFest itself.

With RumFest being such an important event on the rum calendar, you can expect to find many of the top people in the rum industry attending, including many of the rum brand ambassador’s, distributors, a number of master distillers and of course several of my fellow rum bloggers. With many of the brands showcasing their latest bottling’s at RumFest along with the many rum tastings and seminars, the Tiki Bar Tender of the Year competition live on stage and the results of the Golden Rum Barrel awards, it really is the place for any rum-lover to be.

Of course, tropical culture isn’t just about drinking rum and in true Caribbean style, the weekend will also feature live bands, playing a mixture of reggae, salsa, samba and zouk. For those who find the tropical beats and rhythms too much, relax with Bacardi at the Dominoes and Daiquiri Zone and try your hand at one of the tropics most relaxing pastimes. To complete the party why not head to the new Tropical Food Market, featuring some of the finest delicacies and cuisine from the tropics. Here you’ll find chef’s competing in the Rum Experience Chef of the Year competition, hoping to win an all expenses trip to Barbados, as well as demonstrations and seminars from the highly acclaimed rum chef Paul Yellin. Having travelled the Caribbean discovering many tropical dishes, let Paul show you how to use rum in your cooking.

Tickets are available in advance online at £22 per day or for a weekend pass at £32 per person. Tickets purchased on the day will cost £25 on the door. For your money you will recieve “Access to the world’s biggest Rum Festival, with over 400 rums to sample, 5 Rum sampling vouchers, Live musical entertainment, cocktail master-classes and demonstrations, Free rum master-classes &  rum seminars*, salsa lessons and your exclusive goody bag with branded tasting glass and show guide. *subject to availability.”

For those new to RumFest, the sampling voucher is the show’s currency and will need to be handed over for each sample. 1 voucher = 1 sample. Additional vouchers can be bought from the front desk for £1 each.

There’s also a limited number of VIP tickets for both days, priced at £40 per day, giving: fast track entry into the show; entry into the V.I.P Aged Rum Experience room; an exclusive Rum tasting masterclass; an exclusive rum & chocolate master class; a V.I.P goody bag, including a world exclusive new ‘Burrell Rum Glass’; Caribbean Canapes from Cottons Camden Restaurant and Cocktails from Appleton Jamaica Rum.

Those in the drinks trade can also attend The Boutique Rumfest, where you will have the chance to explore a range of new and boutique distillery rum, as well as attend seminars and tastings such as: Santa Teresa Tasting; Let’s Talk Rum; Diplomatico Tasting; Don’t Fear the Blender; The Art of Distillation; The Grand Tasting; El Dorado Tasting and the Bacardi Legacy Seminar. So make sure you register for the show and head down to the Hilton Olympia between 12pm and 9pm, on Friday 14th October.

So for more rum than any one man or woman could handle, live Caribbean music, great food and a totally tropical weekend, make sure you finish the London Cocktail Week by heading to the UK RumFest 2011.