London Cocktail Week (6th-12th October) heralds the start of a glittering week of activity for the award-winning El Dorado Rum, which will culminate in a series of master classes and tutored tastings at RumFest at Earls Court on Sunday 12th October.

El Dorado will also be working with Trailer Happiness, one of London’s most Tiki-Tastic bars, where a rum and food pairing event will take place, and Harvey Nichols, who will be offering a twist on the 16th Century version of a Mojito, the El Draque, named after Sir Francis Drake.

Beginning on Monday 6th October, El Dorado will be hosting its first ever Pop-up in the basement of 71 Monmouth Street just off Seven Dials, where guests will be invited to discover the legendary Lost City of Gold.

Voted the world’s best rum a record eight times, guests will take a journey through the rainforests of Guyana, the home of El Dorado rum, where they’ll see and hear the sights and sounds of the lush, tropical surroundings which are indicative of the South American country. They’ll take in the expanse of Kaieteur Falls, the highest single drop waterfall in the world, as they delve deeper into the greenery to find the luscious, liquid gold of El Dorado rums.

Cocktails made with El Dorado’s superb range of rums will be available along with the opportunity to sample tasting flights of the El Dorado range.  A planned series of sessions will be hosted by Stefanie Holt, the award winning international brand ambassador for El Dorado Rums, at the Pop-up over the week.  Tickets are available from the London Cocktail Week website – http://londoncocktailweek.ticketsource.co.uk/ .  The sessions are as follows:

• Tuesday 7th October – 7pm until 8.30pm.  El Dorado Rum and Chocolate Pairing.
• Wednesday 8th October from 7 until 8.30pm.  El Dorado Rum and Savoury Pairing.
• Thursday 9th October from 7pm until 8.30pm.  El Dorado 25 Year Old Rum Tasting.
• Friday 10th October from 7pm until 8.30pm.  El Dorado Single Barrel Rum Tasting.

Saturday 11th October from 2pm until 3.30pm.  The last of the sessions at the Pop-up.  Here’s a chance to put your taste buds to the test and put the information you’ve learnt over the week, into practice.  The last session is ‘Guess the Rum’ – a blind tasting competition.  Think you know the El Dorado range?  Pop in to the Pop-up and blind test three rums from the El Dorado range.  You’ll be up against the clock but it’s worth it – a bottle of El Dorado 15 Year Old will be awarded to the person who guesses correctly in the quickest time.

Harvey Nichols Fifth Floor Bar will be offering a cocktail made with El Dorado 5 Year Old to those with a London Cocktail Week Wristband for only £4 over the course of the week. For those without a wristband, the cocktail is £5.50.  The Golden Draque, created by Harvey Nichols’ bar manager, Ivan Romano, takes inspiration from the El Draque, named after Sir Francis Drake and thought to be the 16th Century version of the Mojito. The Golden reference is a nod to El Dorado – meaning gold in English- which is used in the cocktail  Here’s how to make it:

GOLDEN DRAQUE

Ingredients:

50 ml El Dorado 5 Year Old
25 ml Roasted pineapple and coffee bean puree*
25 ml freshly squeezed lime juice
8 mint leaves
15ml gomme syrup
20 ml soda water

*To make the roasted pineapple and coffee bean puree, cut one pineapple into cubes, add 50 gram of coffee beans and cook into an oven on low heat for 12 hours. Remove and discard the coffee bean sand blend the pineapple cubes for three minutes until you get a creamy puree.

Garnish: Mint dusted in gold and coffee beans

Method: Gently muddle the mint with the sugar and lime juice.  Add the puree and El Dorado and crushed ice. Stir together and top up with soda water.

The rum fun doesn’t stop there.  Trailer Happiness in Notting Hill will be offering a selection of three cocktails made with El Dorado Rum, which will be available for £4 to those with a London Cocktail Week Wristband. They are also hosting at Rum Club Food Pairing with El Dorado rum  which will be hosted by Stefanie Holt on Monday 6th October from 7.30-8.30pm.  Tickets cost £5 and can be purchased from the London Cocktail Week website http://londoncocktailweek.ticketsource.co.uk/ .

About London Cocktail Week

Back for the fifth year, London Cocktail Week – the biggest drinks festival in the UK – is just around the corner. From Monday 6 to Sunday 12 October 2014 get ready to shake, sip and party your way to a fantastic celebration of our capital’s unrivalled cocktail culture.

To be part of London Cocktail Week 2014, festival-goers must buy a wristband, which cost just £10 if booked in advance or £15 once the week begins. Wristbands give  access to the huge amount of free sampling and cocktail demonstrations, as well as the renowned self-guided Cocktail Tours; with 250 of the best bars across the capital  throwing open their doors to offer bespoke and unlimited cocktails for just £4 all week. Each bar will be mapped out in your FREE London Bar Guide, so there will be no problem navigating around.

The LCW experience starts from wristband collection at one of the London Cocktail Week Hubs from 12noon until 9pm; hives of activity guaranteed to get you into the cocktail spirit. Each Hub has their own unique twist and is placed in the epicentres of the main bar areas– be sure to set aside four evenings to visit them all!

A unique celebration of our capital’s unrivalled cocktail culture. For seven days, 200 of the best bars throw open their doors to offer £4 cocktails to wristband wearers, plus there’s pop-ups, parties and tastings galore. A festival to inspire, educate and unite cocktail lovers across our brilliant city – Drink Up London!

To get involved, you’ll need a wristband and you can get one here.

With less than a week to go, the UKRumFest 2011 promises to be bigger and better than ever. Back for its 5th year and with over 400 rums to see and sample, RumFest is the biggest rum festival on the UK drinks scene, if not the world. In the words of the Global Rum Ambassador and founder of the UK RumFest, Ian Burrell, it’s “Probably the greatest rum festival and selection of rum, rhums & rons under one roof..”

Organised by The Rum Experience, ‘UK RumFest is an international celebration of rum & cane spirit’. Headed by Ian Burrell, The Rum Experience aims to promote rum & cane spirits in both the UK and around the world. And if the continued penetration of premium rum and Cachaça in the UK is anything to go by, I’d personally say that they’re succeeding in that aim.

Still misunderstood by many, rum and cachaça continue to enjoy a rise in popularity both in the trade and retail sectors and show’s like RumFest continue to promote the positive range and versatility of cane spirits.

So over the weekend of the 15th to 16th October 2011, between the hours of 12pm and 6pm, Kensington’s Olympia 2 will be transformed into a tropical island paradise. Along with the rum tastings; rum masterclasses; live cocktails demonstrations; live Caribbean music; competitions and the opportunity to be among the first to try new rums to the UK market, several new additions this year include a new Tropical Food Market, the Tiki Bar Tender of the Year competition, as well as the trade-only Boutique Rumfest.

This year’s exhibitors include: Angostura, Appleton Estate, Atlantico, Bacardi, Banks, Ron Barceló, Ron Botran, Bristol Classic Rum, Ron Brugal, Bundaberg, Captain Morgan, Chairman’s Reserve, Rhum Clement, Cruzan, Doorly’s, Ron Diplomático, Don Q, El Dorado, Flor de Caña, Germana Cachaça, Green Island Rum, Havana Club, La Mauny, Lamb’s, Leblon Cachaça, Koko Kanu, Mahiki, Mount Gay, Mount Gilboa, Myers’s, Pink Pigeon, Plantation, Pusser’s, Pyrat, Rhum J.M, Ron de Jeremy, Ron Santa Fe, St Barth, Rum Fire, Sailor Jerry, Santa Teresa, St Aubin, St Nicholas Abbey, Toz, Trois Rivieres, Wray & Nephew, XM Royal, Ypioca Cachaça and Ron Zacapa. This isn’t an exhaustive list and I’d certainly expect to see many other brands on show between the Boutique RumFest and RumFest itself.

With RumFest being such an important event on the rum calendar, you can expect to find many of the top people in the rum industry attending, including many of the rum brand ambassador’s, distributors, a number of master distillers and of course several of my fellow rum bloggers. With many of the brands showcasing their latest bottling’s at RumFest along with the many rum tastings and seminars, the Tiki Bar Tender of the Year competition live on stage and the results of the Golden Rum Barrel awards, it really is the place for any rum-lover to be.

Of course, tropical culture isn’t just about drinking rum and in true Caribbean style, the weekend will also feature live bands, playing a mixture of reggae, salsa, samba and zouk. For those who find the tropical beats and rhythms too much, relax with Bacardi at the Dominoes and Daiquiri Zone and try your hand at one of the tropics most relaxing pastimes. To complete the party why not head to the new Tropical Food Market, featuring some of the finest delicacies and cuisine from the tropics. Here you’ll find chef’s competing in the Rum Experience Chef of the Year competition, hoping to win an all expenses trip to Barbados, as well as demonstrations and seminars from the highly acclaimed rum chef Paul Yellin. Having travelled the Caribbean discovering many tropical dishes, let Paul show you how to use rum in your cooking.

Tickets are available in advance online at £22 per day or for a weekend pass at £32 per person. Tickets purchased on the day will cost £25 on the door. For your money you will recieve “Access to the world’s biggest Rum Festival, with over 400 rums to sample, 5 Rum sampling vouchers, Live musical entertainment, cocktail master-classes and demonstrations, Free rum master-classes &  rum seminars*, salsa lessons and your exclusive goody bag with branded tasting glass and show guide. *subject to availability.”

For those new to RumFest, the sampling voucher is the show’s currency and will need to be handed over for each sample. 1 voucher = 1 sample. Additional vouchers can be bought from the front desk for £1 each.

There’s also a limited number of VIP tickets for both days, priced at £40 per day, giving: fast track entry into the show; entry into the V.I.P Aged Rum Experience room; an exclusive Rum tasting masterclass; an exclusive rum & chocolate master class; a V.I.P goody bag, including a world exclusive new ‘Burrell Rum Glass’; Caribbean Canapes from Cottons Camden Restaurant and Cocktails from Appleton Jamaica Rum.

Those in the drinks trade can also attend The Boutique Rumfest, where you will have the chance to explore a range of new and boutique distillery rum, as well as attend seminars and tastings such as: Santa Teresa Tasting; Let’s Talk Rum; Diplomatico Tasting; Don’t Fear the Blender; The Art of Distillation; The Grand Tasting; El Dorado Tasting and the Bacardi Legacy Seminar. So make sure you register for the show and head down to the Hilton Olympia between 12pm and 9pm, on Friday 14th October.

So for more rum than any one man or woman could handle, live Caribbean music, great food and a totally tropical weekend, make sure you finish the London Cocktail Week by heading to the UK RumFest 2011.

While some of my fellow Rum Blogger’s headed off to the sunshine and parties of Miami this week, for the Miami Rum Renaissance Festival, I had the pleasure of heading to last night’s reopening party of Trailer Happiness, in London’s Notting Hill.

While the decor may have changed for the better, what hasn’t changed is the quality Tiki cocktails or relaxed atmosphere of one of London’s best hangouts. For those who haven’t as yet discovered Happiness at the Trailer, head to 177 Portobello Road and sample some of the best cocktails in London.

Trailer Happiness describes itself as a “Cosmopolitan Kitsch Tiki Bar in Notting Hill.” Authentic Tiki cocktails are their speciality and along with Trader Vic’s they certainly know how to make a proper Mai Tai. Other notable cocktails sampled last night include the Atomic Punch, Cotton Mouth Killer and a flaming Mexican Head Hunter.

For those that maybe prefer their spirits less diluted, you will find one of the better selections of rums in London town, along with the usual suspects of tequila, vodka, gin and other fine spirits. This isn’t surprising as Trailer Happiness has been the home of London’s Rum Club for several years now and is often frequented by several notable experts in the rum industry.

Of course it wouldn’t be good to drink on an empty stomach and the Trailer’s kitchen ensures that this isn’t the case. Delicious nibbles and finger food are found aplenty and I can highly recommend the aubergine tempura, the mini burgers and the prawns.

Of course, no bar – no matter how Kitsch, would be complete without a good atmosphere. So if it isn’t the laid back tunes, the chances are it’ll be the friendly bar staff ensuring that you and your friends leave at the end of the night happier than you started the day.

So the next time you’re out and about in west London, don’t just take my word for it but make sure you soak up the atmosphere and cocktails at Trailer Happiness. For more information, please visit www.trailerhappiness.com.