Want to know why El Dorado consider their Demerara Rum to be so special…?

…Of course you do.

And El Dorado Rum have been kind enough to share this beautifully shot video which highlights and captures all of the unique and incredible aspects that they feel makes El Dorado Rum so very special.

As someone who counts El Dorado 12 Year Old Rum as one of his all time favourite rums, I for one am counting down the days when smell-o-vision becomes available and I can savour the aromas while watching this video. In the meantime, try watching it while appreciating the tastes and aromas of your favourite El Dorado Rum and feel free to leave your feedback. Salute…

The Rum Experience University.

4 quality masterclasses designed for the potential rum ambassador. Friday 21st October at the ibis London Earls Court.

Richard Seale
Award Winning Master Distiller, Foursquare Distillery, Barbados
Rum is the most versitile spirit on the planet but through diversity comes confusion. There is a need for the Rum Experts of the world to grab a better understanding of what rum is, so it can rightly claim its mantle as a true premium spirit.

Jeff “Beachbum” Berry
Award Winning Author and Tiki Cocktail Historian
This class reveals the untold story of the trained chemist from Egypt who survived two revolutions, imprisonment and exile to create such infamous exotic drinks as the Suffering Bastard and Tropical Itch. Presented by Jeff “Beachbum” Berry, who spent two years tracking down his elusive subject.

Shaun Caleb
Master Distiller of El Dorado Rums, Guyana
We are delighted to announce that for the first time in over 10 years, the El Dorado Master Distiler, Shaun Caleb, will be sharing his secrets about one of the world’s favourite rums. Shaun’s seminar will focus on the sensory and tasting of Demerara Rums and will include a tasting of El Dorado’s core range from El Dorado 3 Yrs up to El Dorado 21 Yrs.

The Aroma Academy
Kim Lahiri, The Aroma Academy
Why is your sense of smell important when tasting rum? Well 90% of rum appreciation comes from the rum’s aroma recognition, aroma development and mastering the sense of smell. Kim Lahiri will train your olfactory senses with the ‘New Rum’ aroma kits.

Registration at 9.30am. Class starts at 10am sharp. There are a very limited amount of spaces available for £35 plus booking fee.

Fee includes masterclasses, light refreshments, rums samples, cocktail samples, Diploma and entry into the Boutique RumFest. Get your ticket from https://www.ticketsource.co.uk/event/EIGIML

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This year is the 50th anniversary of Guyana gaining independence from the United Kingdom and El Dorado rum is celebrating.

The Whisky Exchange will be joining in the party with a tasting featuring the celebratory El Dorado Grand Special Reserve, bottled in honour of the anniversary and costing £2,750 a bottle!

Well known for its rich, dark and complex style, El Dorado produces some of my favourite rums. A big hit with whisky drinkers as well as rum fans, it’s dark rum at its best.

Your host for the evening is master distiller Shaun Caleb, who learned the trade under legendary Demerara rum maker George Robinson. A Princeton-educated chemical engineer, Shaun combines a modern take on distilling with the more traditional approach of his mentor, helping him make some of the world’s best rums.

They’ll start with a cocktail and then Shaun will take you through the El Dorado range and the new anniversary release.

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