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Tag-Archive for "Jeff “Beachbum” Berry"

Rum Experience University @ RumFest 2016 Oct 18

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The Rum Experience University.

4 quality masterclasses designed for the potential rum ambassador. Friday 21st October at the ibis London Earls Court.

Richard Seale
Award Winning Master Distiller, Foursquare Distillery, Barbados
Rum is the most versitile spirit on the planet but through diversity comes confusion. There is a need for the Rum Experts of the world to grab a better understanding of what rum is, so it can rightly claim its mantle as a true premium spirit.

Jeff “Beachbum” Berry
Award Winning Author and Tiki Cocktail Historian
This class reveals the untold story of the trained chemist from Egypt who survived two revolutions, imprisonment and exile to create such infamous exotic drinks as the Suffering Bastard and Tropical Itch. Presented by Jeff “Beachbum” Berry, who spent two years tracking down his elusive subject.

Shaun Caleb
Master Distiller of El Dorado Rums, Guyana
We are delighted to announce that for the first time in over 10 years, the El Dorado Master Distiler, Shaun Caleb, will be sharing his secrets about one of the world’s favourite rums. Shaun’s seminar will focus on the sensory and tasting of Demerara Rums and will include a tasting of El Dorado’s core range from El Dorado 3 Yrs up to El Dorado 21 Yrs.

The Aroma Academy
Kim Lahiri, The Aroma Academy
Why is your sense of smell important when tasting rum? Well 90% of rum appreciation comes from the rum’s aroma recognition, aroma development and mastering the sense of smell. Kim Lahiri will train your olfactory senses with the ‘New Rum’ aroma kits.

RumFest 2015 - Rum & Chocolate Pairing

Registration at 9.30am. Class starts at 10am sharp. There are a very limited amount of spaces available for £35 plus booking fee.

Fee includes masterclasses, light refreshments, rums samples, cocktail samples, Diploma and entry into the Boutique RumFest. Get your ticket from




London Cocktail Week 2014 – Nola Vs Nola: Tiki Takes Over! Sep 26

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An intercontinental contest for bragging rights, New Orleans’ best bartenders are taking on the team from London’s very own NOLA. The winner gets bragging rights for the next year… the loser has to do penance at next year’s Tales of the Cocktail.

We took seven of New Orleans’ best bartenders and had them each make an original kick-ass cocktail. Then we gave the bartenders from NOLA the exact same ingredients, but without any information about how the drink was proportioned or made.

Each night, NOLA will make both cocktails and it’s up to you to decide the winner. £8 gets you both cocktails and a vote for your favorite.

Tonight, Tiki Legend Jeff “Beachbum” Berry sends over a Bittermens cocktail recipe featuring El Dorado Rum.

One of Imbibe magazine’s “25 Most Influential Cocktail Personalities of the Past Century” and one of The Daily Meal’s “60 Coolest People in Food & Drink,” Jeff “Beachbum” Berry is the author of six books on vintage Tiki drinks and cuisine, which Los Angeles magazine dubbed “the keys to the tropical kingdom.” Esquire calls him “one of the instigators of the cocktail revolution” and Food & Wine “one of the world’s leading rum experts,” while Las Vegas magazine cites him as “one of the world’s leading mixologists.”

Jeff’s original cocktail recipes have been printed in publications around the world, from Bon Appetit and Fine Cooking magazines to such books as World’s Best Cocktails and the Mr. Boston Official Bartenders Guide; his drinks have been served at PDT and PKNY in Manhattan, Le Tiki Lounge in Paris, Smuggler’s Cove in San Francisco, Kona Lei and Costello Club in Madrid, The Tiki Room in Stockholm, Paparazzi in Bratislava, Three Dots And A Dash in Chicago, Boutiq’ Bar in Budapest, Nu Bar in Bologna and Hula Bula in Perth, Australia, among others.