First Ever Rum Experience Week is Less than One Week Away
Rum lovers invited to explore new ways with rum in a week-long series of tastings,
masterclasses, parties, music & fine dining
#rumweek
Monday 12th – Sunday 18th October 2015
London
rumexperienceweek.com
The first ever Rum Experience Week lands in London from 12th – 18th October 2015. Headed up by Global Rum Ambassador Ian Burrell, the seven day series aims to raise awareness of the spirit like never before and welcomes both rum newcomers and the discerning drinker to embrace the vibrant culture of rum and explore new ways to enjoy a tipple.
The rum-fuelled action kicks off on the Monday with Lamb’s Navy Rum, where those lucky enough to get a ticket can sample the first limited edition batch of Lamb’s Single Cask in one of Alfred Lamb’s old stores under the Thames at Voltaire followed by the official launch party for Rum Experience Week. Joined by the biggest experts from the world of Rum, Bourne & Hollingsworth are delighted to invite guests to The Rum Masters Tasting & Dinner on Tuesday evening, sampling four unique and bespoke rums, specially created by master distillers for the first ever Rum Experience Week. The evening’s engaging hosts consist of some of the world’s most renowned ambassadors including David Morrison from Appleton Rum, Richard Seale from Foursquare, Luca Gargano from Velier Rums and Luis Figueroa from Pampero Rum.
Rum tasting will be taken to new heights on the Tuesday as Appleton Estate Rum is offering over 400 lucky rum enthusiasts the chance to yet again take part in the ultimate ‘alternative night in’, as they present #AppletonLive the ‘Taste of Jamaica’ Appleton Estate Rum’s Twitter Tasting. Global Rum Ambassador, Ian Burrell and Appleton Estate’s senior blender, David Morrison will host the live Twitter tasting, in which rum fans can follow online, from their very own homes, to unlock the true tastes and smells of Jamaican rum, with each tweet. Thursday welcomes rum lovers to jump aboard the Tiki Boat for Tiki On The Thames. Expect an afternoon of Tiki vibes, Tiki tunes, complementary Tiki cocktails and all things Tiki before voyagers disembark for a special after party at the famous Mahiki Club in Mayfair.
Friday sees the return of the Rum Experience University to offer rum lovers with even more of an education in rum and a recognised diploma, while industry figures gather for the annual rum trade event Boutique RumFest to sample and meet new and emerging rum brands to the UK market. Rounding off the week is the ninth annual RumFest. The huge two day rum celebration is on course for its best year yet featuring tastings of over 400 rums, cocktail making competitions, seminars, workshops, a Christie’s rum auction, incredible food and the party atmosphere of Carnival Hour.
Gerry’s Wine & Spirits will be the official Rum Shop for the Rum Experience Week featuring a RumFest Takeover from Monday 12th – Wednesday 14th October where customers will be able to sample a selection of the exclusive rums that will be hitting RumFest and Boutique RumFest later that week, as well as speak to representatives from the various brands. With daily themes visitors will also be honoured with 10% off all rum purchases during Rum Experience Week to anyone who produces a valid RumFest ticket.
The Rum Experience Week will also celebrate the classic cocktails by giving it a Rum twist; each day bars will celebrate a different Cocktail of the Day. Monday is all about the Mojito, Tuesday the sweet Daiquiri, Wednesday plays with Mai Tai, Thursday is the exotic Pina Colada and finally Friday is Planter’s Punch day. Rum fans visiting the Rum Week bars, which include: Artesian, Mahiki, Trailer Happiness, Merchant House, Rum & Sugar, Portside Parlour and London Cocktail Club will also be in with a chance of winning bottles of rum by posting a photo of themselves drinking the cocktail of the day across socials tagging #rumweek. Merchant House are also offering 50% of ALL rums across the week as hosting their weekly rum masterclass for only £20 rather than £65!
Ian Burrell, Global Rum Ambassador and Rum Experience Week Founder comments, “We are less than a week away till the first ever Rum Experience Week hits London and the excitement is building. We’ve paired up with some of the most pioneering and exciting partners and will be seeing events pop up all over the capital for the very special week of tastings, seminars, dinners, master classes, live twitter tasting and parties. Rum is an incredibly versatile spirit and there will be no better way to celebrate this than at the first ever Rum Experience Week. See you there!”
RumFest Founder and Global Rum Ambassador Ian Burrell is the leading name in rum. Dedicating his life to promoting rum and rum culture around the world, over the years Burrell has been recognised with a number of industry awards as well as regularly appearing as a rum expert at events and on television shows like Sunday Brunch, the Alan Titchmarsh Show and more.
Rum Experience Week Programme
Monday 13th October
Caribbean Hands on Cookery Class
Tickets available September | Website www.divertimenti.co.uk/cookery-school | Divertimenti Cookery School, South Kensington / Knightsbridge, 227-229 Brompton Road, London, SW3 2EP
RumFest Takeover @ Gerry’s Wine & Spirits
1PM – 6PM | 74 Old Compton St, London W1D 4UW
Cigar & Rum Pairing
Sautters Knightsbridge: 106 Mount St, London, Mayfair W1K 2TW
Alfred Lamb’s Secret Store
VIP sampling session & Rum Experience Week Launch Party | Voltaire | From 7PM RSVPs iga@wearefullfat.com
Rum Appreciation Masterclass with Peter Holland and Matugga Rum
Lounge at Library Private Members Club.
Tuesday 14th October
Cigar & Rum Pairing
1A St James’s: London SW1A 1EF
The Rum Masters Tasting & Dinner
Bourne & Hollingsworth | Rathbone Pl, London W1T 1JF | For tickets click here
Wednesday 14th October
RumFest Takeover @ Gerry’s Wine & Spirits
1PM – 6PM | 74 Old Compton St, London W1D 4UW
Cigar & Rum Pairing
La Casa Del Habano: 76 High St, Teddington TW11 8JD
Rum & Sugar Rum – Rum Cocktail Masterclass
Suitable for beginners | 6.30PM – 8PM | Rum & Sugar, Docklands
Thursday 15th October
Cigar & Rum Pairings
James J Fox: 19 St James’s St, London SW1A 1ES
Tiki on the Thames
Festival Pier departure 1.45PM – 6PM (stop off at 4PM) | £22 via Eventbrite
Rum & Sugar Live Music Gig
8PM – 11.30PM
Friday 16th October
The Rum Experience University
ILEC Conference Centre | Tickets announced soon
Boutique RumFest
ILEC Conference Centre | Trade only | Registration essential here
Rum & Rococo Chocolate Pairing
Two sittings: 5pm & 7:30pm | 3 Moxon Street, W1U 4EW | Tickets £25 & booked by contacting Sam 07469 853 957 / events@rococochocolates.com
Rum & Sugar Live Music Gig
8PM – 11.30PM
Saturday 17th October
RumFest 2015: the world’s premier rum festival
Tickets £49.95 / £75 (VIP) | rumfest.co.uk/purchase-tickets
Sunday 19th October
RumFest 2015: the world’s premier rum festival
Tickets £49.95 / £75 (VIP) | rumfest.co.uk/purchase-tickets