Captain Morgan
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Distilled in : Puerto Rico / Jamaica Slogan : "to Life, Love and Loot" Available Rums : "Captain Morgan 100 Proof Spiced Rum, Captain Morgan Black Spiced Rum, Captain Morgan Deluxe Dark Rum, Captain Morgan Gold Rum, Captain Morgan Lime Bite, Captain Morgan Long Island Iced Tea, Captain Morgan Original Spiced Gold / Captain Morgan's Spiced, Captain Morgan Private Stock, Captain Morgan Silver Spiced Rum, Captain Morgan Tattoo, Captain Morgan The Original Rum / Black Label Jamaica Rum / Dark Rum, Captain Morgan White Rum / Rhum Blanc"
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Origin : Despite alluding to the idea that the origins of Captain Morgan rums can be traced back to the days when Captain Henry Morgan settled down to the life of a businessman and Governor, rather than that of the famed buccaneer, the history of Captain Morgan rum can in fact only be dated as far back as the 1940s.
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Captain Morgan Rum Company was founded in 1945, by Sam Bronfman, the President and CEO of Seagram's drinks company. Purchasing the Long Pond Distillery in Jamaica, Sam bought an age-old family recipe for spiced rum from the Levy Brothers, two Jamaican pharmacists from Kingston. That recipe would become the inspiration for Captain Morgan Original Spiced Rum.
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During the 1950's Seagrams took advantage of tax breaks offered by the US government and built a large distillery in Puerto Rico. In 1985 Seagrams sold this distillery to the Puerto Rican company, Destiler
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Today Captain Morgan Rum is one of the largest spirits brands in the world and has continued to expand its range of rums, primarily in the US and Canada. Along with a range of flavoured rums under the Parrot Bay brand, Captain Morgan produces over 10 different rums, including White, Golden, Dark, Flavoured, Spiced and Premium Spiced.
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Captain Morgan Black Spiced Rum
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Type : British Caribbean Rum
Grade : Spiced Rum
Base Ingredient : Molasses
Country of Origin : Caribbean
Strength : 40% Vol / 80 Proof
Availabilty : United States, Canada and UK Duty Free
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Bottle Blurb : "Premium spirit drink with Caribbean rum, select spices and natural flavourings
Double charred blackened oak barrel"
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"Crafted using Caribbean rum, reserved in double charred blackened oak barrels and carefully blended with select spices - Captain Morgan Black Spiced has a taste as bold as the legendary buccaneer.
Blackstrap Rum - Rich Clove Spice - Premium Cassia Bark" |
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Captain Morgan Original Spiced Gold / Captain Morgan's Spiced
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Type : British Caribbean Rum
Grade : Spiced Rum
Base Ingredient : Molasses
Country of Origin : Puerto Rico
Strength : 35% Vol / 70 Proof
Availabilty : Worldwide
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Bottle Blurb : "Captain Henry Morgan, the legendary buccaneer, was appointed Governor of Jamaica in 1680. A natural born leader, his great charm won him the respect of noblemen and the loyalty of his crew. He and his men became famous throughout the Caribbean for their love of adventure and their taste for the finest rum. Today, this very spirit lives in Captain Morgan Spiced Gold. a secret blend of fine Caribbean rums and mellow spices."
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Comments : Until recently it used to baffle me as to why Captain Morgan Original Spiced Rum was used as the international branding, while it was known in the UK as simply Morgan's Spiced Rum. Considering the availability of Captain Morgan Black Rum in the UK, along with the Captain posing on the bottle, I never understood the understated approach to the marketing in the UK. For a couple of years they tried an advertising campaign in the UK stating that it was a drink "for the modern adventurer", but I still felt that it is somewhat weak as a brand image when compared to the image of the Captain on the bottle.
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I'm pleased to say though that during the summer of 2011, the UK branding has been changed to finally incorporate the Captain on the bottle, with a subtle shift in the name to Captain Morgan's Spiced. Hopefully it also means we'll start seeing the Captain Morgan adverts as well, such as those hosted on the Captain Morgan Youtube Channel.
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Captain Morgan Private Stock
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Type : British Caribbean Rum
Grade : Spiced Rum
Base Ingredient : Molasses
Age : 2 Year Old
Country of Origin : Puerto Rico
Strength : 40% Vol / 80 Proof
Availabilty : United States / China
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Bottle Blurb : "Fine Caribbean Aged Rum with Spice & Other Natural Flavors."
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"A liquid treasure from the Captain's finest reserves of Caribbean rum and exotic island spice. A tribute to 300 years of rum-making tradition, this super premium blend is aged in traditionally hand crafted barrels to bring out a smooth, velvet texture and rich, golden color.
Best savored on the rocks to truly appreciate the distinctive taste." |
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Type : British Caribbean Rum
Grade : Spiced Rum
Base Ingredient : Molasses
Country of Origin : Puerto Rico
Strength : 35% Vol / 70 Proof
Availabilty : United States
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Bottle Blurb : "Captain Henry Morgan, the legendary buccaneer, was appointed Governor of Jamaica in 1680. A natural born leader, his great charm won him the respect of noblemen and the loyalty of his crew. He and his men became famous throughout the Caribbean for their love of adventure and their taste for the finest rum. Today, this very spirit lives in Captain Morgan Tattoo, a mysterious dark blend of fine Puerto Rican rums with a spicy kick."
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Captain Morgan The Original Rum / Black Label Jamaica Rum / Dark Rum
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Type : British Navy Rum
Grade : Dark Rum
Base Ingredient : Molasses
Country of Origin : Jamaica
Strength : 40% Vol / 80 Proof
Availabilty : United Kingdom, South Africa, Germany and other Worldwide locations
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Bottle Blurb : "Captain Henry Morgan, the legendary buccaneer, was appointed Governor of Jamaica in 1680. His great charm won him the respect of noblemen and the loyalty of his crew. The rich, smooth flavour of Captain Morgan rum is enjoyed by anyone who seeks the true taste of the Caribbean."
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Comments : Known in the UK as Captain Morgan The Original Rum and as Captain Morgan Black Label Jamaica Rum in South Africa, it is a blend of Jamaican, Guyanese and Barbadan rums distilled in Jamaica and bottled in the UK.
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Captain Morgan White Rum / Rhum Blanc
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Type : British Caribbean Rum
Grade : Silver / Blanca
Base Ingredient : Molasses
Country of Origin : Caribbean / Canada
Strength : 40% Vol / 80 Proof
Availabilty : Canada
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Bottle Blurb : "His name rang out over the Caribbean inspiring his men to courage and striking fear into the hearts of his foe. Captain Morgan, greatest of buccaneers, won the respect of kings and rogues alike. No stranger to fine rum, his beloved islands are still a source of the superb rums that proudly bear his name."
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"A blend of imported Rum with Canadian Rum." |
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